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Build web site traffic first and then a business.

This may not work in the offline business world, but online a person can actually build web site traffic first and then build a business. In fact, this is the ideal route!

Who doesn’t desire success? It may seem peculiar to ask that question. Yet most of the people seeking to make money and build a business online will never achieve success. They’ll dream about it. They’ll talk about it. But most of them won’t possess it. And that’s a shame.

Why is that? Because most people don’t get it; traffic is the most essential ingredient to selling online. And even more notable, ongoing daily traffic is it.

The norm; search the Internet for how to make money online. Human nature will attract you to the latest product, service, idea or scheme. You then spend the next 6 to 24 months promoting it (you try others as well) through various advertising programs. At the end of the day, similar to purchasing a lottery ticket and checking the numbers after the drawing, you come to realize that the game is over and you’ve lost.

I plead with you, stop doing business this way. This is not how you build a successful Internet business. This is not the lottery. You don’t stop at the corner convenience store on the way home, buy a ticket, and then wait for success to strike. Nor is it a magical place you find through some secret map presented in the latest e-book. It’s a traffic thing – you either got it or you don’t.

I challenge you to STOP, LOOK, and LISTEN. Spend time today to think about your business, your goals, and what you are currently doing. Reflect and evaluate and then make adjustments.

The world stands aside to let anyone pass who knows where he is going.

In our early online days, we turned 100% of our focus to building traffic. This has proven to be our best and smartest move. Today, armed with a substantial amount of ongoing daily traffic, we make sales everyday.

The wrong autoresponder email marketing can collapse your business, not build it.

A lot has been said about email marketing as an excellent tool for web marketing but few have been said about its pitfalls. If you plan to use auto responders as a booster for your online sales effort, you should pay particular attention to how your information is delivered to the readers. Basically, you should be concerned about the format in which the information is carried over.

In this article, we try to look at some of the much overlooked points that are a recipe for an email marketing campaign disaster.

Text format

When it comes to text on the internet, there are principally two main types that you can use in your email auto responders as part of your email marketing plain text like the one we see in notepad and html, the commonly used format on the web. Plain text normally contains no formatting but html text has formatting, variable background and can contain graphics.

Now let’s look at the reasons behind your choosing one or the other.

If you are reaching a simple readership without the need for extensive formatting and illustrations in your materials, then the best way to go is plain text for your email marketing. This style of text is easy to read ( as it has a white background) and loads easily because there are no graphics.

However, if you need to put links in your email marketing auto responders that readers will click on, then a problem emerges. People usually associate long links with affiliates.

Even if you own the product being offered for sale, many people will shrug at the idea of clicking on a link because they know you are trying to hide behind an ezine or article to sell them a product.